Jutta will present two assumptions that have become so central to our daily practice that we are no longer conscious of them. These two assumptions — tied to research methods, design, data analytics, AI and even our world views — have scaled and infused all of our thinking and practices, especially our foundational ideas about design, innovation and business. Every dilemma we are facing today can be traced back to these assumptions. She proposes turning these assumptions upside-down.
Jutta will briefly trace the history of these foundational assumptions and the impact on our work. She will propose counter notions and give examples showing how these counter notions may accomplish many of the goals that have evaded us. Her examples will include UX design and research, data analytics, and AR and VR.